According to reports, China's largest e-commerce platform, Taobao, has upgraded its most important fashion promotion event, "IFashion Week," to "Global IFashion Week" after launching the "Free Overseas Shipping Plan".This move signifies Taobao's further expansion into global markets.
The 2024 Taobao Global Ifashion Week will officially start selling on August 20th. It is understood that this year's event will have the biggest discounts in history. Taobao not only provides high subsidies for shipping fees but also offers high subsidies for discounts, with minimums as low as 50% off.
From August 20th to August 23rd, all activity products for domestic and international fashion items on Taobao will be discounted by RMB 30 for every RMB 300 spent. For users from Singapore, Malaysia, South Korea, Hong Kong, Taiwan, and Macau, they can also receive additional coupons of "RMB 500-RMB 100", "RMB 249-RMB 50", and "RMB 99-RMB 10" daily. After combining the discounts and coupons, consumers can enjoy discounts of "RMB 300-RMB 80" and "RMB 600-RMB 160". After applying the discounts, the discounts offered by Taobao exceed those of competing platforms such as SHEIN, TEMU, and Amazon.
In addition, during the event period, from 10 am to 10 pm Beijing time each day, 100,000 coupons worth "RMB 200-RMB 100" will be distributed at each hour.
Since Taobao launched the "Free Overseas Shipping Plan" , many merchants have given positive feedback and have been eager to participate. In the future, overseas consumers will be able to purchase more stylish and cost-effective free-shipping products. The plan will expand from Asia to Australia by the end of this year.
