Reports indicate that Taobao, China’s largest e-commerce platform, is upgrading its important fashion promotion "IFashion Week" to "Global IFashion Week" following the launch of the "Free Overseas Shipping Plan." This upgrade signifies Taobao's continued efforts to expand its market globally.
The 2024 Taobao Global IFashion Week will officially commence on August 20. It is said that this event features the largest discounts ever, as Taobao not only provides substantial shipping subsidies but also generous discount vouchers, with prices going as low as 50% off.
From August 20 to August 23, there will be a promotion for domestic and international fashion items, offering a discount of ¥30 off every ¥300 spent. For users in Singapore, Malaysia, South Korea, Hong Kong, Taiwan, and Macau, additional daily coupons will be available: “¥500 off ¥100,” “¥249 off ¥50,” and “¥99 off ¥10.” After stacking the discounts, consumers can enjoy discounts of “¥80 off ¥300” and “¥160 off ¥600.” With combined discounts, the price reductions for similar items surpass those on competing platforms like SHEIN, TEMU, and Amazon.
Furthermore, during the event, from 10 AM to 10 PM Beijing time, there will be 100,000 high-value coupons of “¥200 off ¥100” distributed every hour.
Since the launch of the "Free Overseas Shipping Plan" in collaboration with Alibaba International, have reported positive feedback and enthusiastic sign-ups. In the future, overseas consumers will be able to purchase a wider variety of high-quality, cost-effective free shipping products. This plan is set to expand from Asia to Australia by the end of this year.
