Experiencing the peak of development, the scale of the battery industry has been expanding. As the head brand of storage battery industry, DF actively layout omni-channel, up to now, DF official flagship store has opened more than a hundred. 2024, under the synergistic effect of manufacturing, sales, brand innovation and other dimensions, DF once again grows its product line, launching the MAX-EFB series of new products, to provide diversified choices for customers with different needs.
Upgrade product matrix to meet different consumer needs
With strong R&D strength, DF has developed a full range of product lines for a variety of vehicle models, including 1D, 2D, EFB/AGM start-stop batteries, parked air conditioning batteries, and many other categories. Among them, the DF start-stop series represents the brand's strength in design, R&D and performance.
The MAX-EFB series launched this time has six models, EFB60, EFB70, EFB80, T7, Q-85L and S-95L, all of which have undergone three major upgrades in technology. The first is the application of new carbon materials, which allows the battery's low-temperature starting performance and short-time charging acceptance to be fully upgraded; second, in order to allow the battery to reach 50% deep cycle, the MAX-EFB series adopts an exclusive deep-cycle formula, which allows the battery to have a longer service life; and the third technological innovation is the application of the new EFB corrosion-resistant alloys, which realizes the battery's low water consumption, thereby effectively enhancing the battery's high-temperature corrosion resistance. The third technological innovation is the application of new EFB corrosion-resistant alloy.
The launch of DF MAX-EFB new products allows consumers to add new choices when purchasing start-stop batteries. As a practitioner of globalization and an innovator of flagship stores, DF maintains a strong momentum of development with its 5+ strategy of brand globalization, standardization of products and services, integration of channel consolidation, sustainable development, and diversification of categories in terms of improving quality, increasing sales volume, enhancing services, and strengthening user stickiness.
Layout of omni-channel, upgrading products and services to meet user choices
Omni-channel layout of the product requirements, different scenes, consumers have different shopping needs, therefore, the omni-channel layout strategy, the need for different products to meet the user's differentiated needs. DF in the product side of the continuous iteration and upgrade to meet the different scenes of the battery needs, but also according to the characteristics of different consumer product research and development, and the development of exclusive customized packaging and specifications.
DF's offline layout in the true sense can be traced back to 2022. In that year, DF pioneered the “Official Flagship Store” operation model, and subsequently completed the opening of more than 100 stores across the country. This year, DF will assist local operators to expand the scale of the city as the center, to build a “one town, one store” grid model, that is, the brand authorized dealers as city operators, the brand management of the entire city to the operator management, and the opening of the flagship store as a carrier, to the goal of the city's general agent, to help operators in the local bigger and stronger, and ultimately the formation of a regional chain. DF brand has formulated a corresponding plan for operators' multi-store chain management, led a three-party strategic alliance among the brand, operators and customers, and provided customized solutions to promote the trial run of multi-store chain system information management.
Although DF entered the domestic market later than other brands in the same industry, it is not in a hurry. Before the opening of the flagship store, DF has carried out a lot of preliminary preparatory work, including adequate market research, user demand research, industry pain point problem analysis, etc. DF brand responsible person said: “We hope to do a good job in the early stage of the preparations, will be ‘do your side of the battery housekeeper’ service concept Deep into the hearts of consumers everywhere.”
